Client Experience Group (CXG)
Search Marketing Specialist 搜索营销专员 (CXG)
* Position Responsibilities:
- Performing keyword research, optimizing content, performing site analysis, performing linking research and strategy development, and contributing to the technical consulting needs of our clients SEO program - Perform frequent data manipulation and interpretation exercises,with Excel and proprietary tools; Experience with Excel is critical, in that you will frequently utilize various formulas and shortcuts to perform a variety of spreadsheet tasks - Complete activities according to best practices and standard operations procedures, consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity - Active monitoring and sharing of industry news, on-line marketing trends, industry tools * Position Qualifications:
- Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant - Bachelor's degree or above preferably in Marketing, Business,Information Sciences, Communications, Management Information System, Economics or related field - Good written and oral English communication skills - Mastery of Excel,including pivot tables, V/H Look-ups, concatenation, macros - Self management of time, able to meet deadlines in time sensitive, desire to work in dynamic,time intensive environments - Energetic, organized,highly motivated, personal accountability and a fast and constant learner - Familiarity with web development, engine algorithms and SEO, a plus - Relevant project internship experience, a plus * 工作职责：
- 负责网站关键词/链接/内容的分析、筛选和优化，根据客户的SEO方案提供技术咨询和推广策略
-运用内部平台以及Excel的公式和快捷键，执行多样化的电子表格处理任务和频繁的数据操作
- 根据既有的经典范例和标准作业程序，对方案进行持续跟踪和及时调整，高质量的完成并优化各项工作指标
- 及时掌握并与组员分享最新的市场动态、网络营销趋势和前沿的行业工具
* 职位要求：
- 具有美库尔人的共有特质——富有智慧、求知欲、紧迫感、使命感、热情、实干精神与活泼的个性
- 学士学位，市场营销、工商管理、信息科学、信息管理、通信、经济学或相关专业优先
- 良好的书面英语及口语交流能力
- 精通Excel应用程序，包括数据透视表、V/H查询和宏命令等
- 良好的时间管理能力，能及时高效的完成工作，能够适应灵活却紧张的工作环境
- 性格活泼，有良好的组织能力和责任心，学习能力强
- 熟知网页开发、引擎算法和SEO者优先
- 有相关工作或实习经验者优先
Media Optimization Specialist 广告媒体优化专员 (CXG)
* Position Responsibilities:
- Manage digital assets (images, banners, tags,etc) using ad servers (e.g. DoubleClick) - Work with databases to insert/update/query ad data - Write SQL to pull data from database and generate reports - Analyze data and recommend the optimizations can be made to improve the ad targeting - Effectively communicate reporting results and status to Optimization team in US * Position Qualifications:
- Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant - Bachelor's degree or above preferably in Advertising, Statistics, Marketing, Business, Information Sciences, Communications,Management Information System, Economics or related field - Good written and oral English communication skills - Basic knowledge of HTML and keeping a blog - Experience taking screenshots, cropping, and basic image editing - Familiarity with Excel and Google products like Docs, Calendar,AdSense, Analytics, a plus - Data-orientated,analytical and web-savvy - Keen problem-solving and troubleshooting abilities, Drive, ability to manage details,meticulousness - Experience working with data analysis tools (e.g. Tableau), a plus - Familiarity with the language of digital media (e.g. impressions, CTR, CPMs, eCPMs) or online measurement (e.g. uniques, pageviews, visits, referrers), a plus | 
发表于 2013-9-29 14:27:57
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