【实习 达能纽迪西亚】 MKT Intern-市场研究方向

Abby李艾北

【实习 达能纽迪西亚】 MKT Intern-市场研究方向
About Danone Nutricia:
作为达能集团的一员，纽迪希亚秉承达能集团所倡导的“以人为本、热忱向上、开放心态、亲和信赖”的企业文化，并在企业内部广泛宣传，努力将其落实到个人和集体的行为中。如今，这些价值观已深深植根于纽迪希亚的企业管理中，并融入了员工的工作和生活。
Job Description:
1.    Design, develop, establish, maintain and improve market intelligence in China to:  
1） Determine market opportunity. Measure the performance of existing brands in Chinese markets, develop a customer profile and asses competitors within this space.
2） Align data collection and use for efficiency and accuracy.
2.    Studies—standard and custom: Conduct detailed market research and analysis, identifying trends, growth opportunities and threats related to market position and solutions.
1）    In-depth and on-going competitor analysis to understand performance and strategic goals of key competitors and identify areas of vulnerability and strength.
2） Generate customer insights and bring them back into the organization in such a way that drives internal change.  
3.    Report on new market opportunities ELN China within the baby nutrition market.
4.    Proactively coordinate with all customer touch points to ensure segmentation data capture initiatives work together.
5.    Establish the profile of the typical buyer
6.    Validate the stakeholders involved in the customer’s buying process
7.    Evaluate whose who typically play the role of influencer and economic buyer in the consumer purchasing process
8.    Formulate the stages and the length of the sales cycle

Qualifications:
1. Personality: Strong sense of responsibility. Detail oriented personality. Hardworking. Good communication skill.
2.  Skills: Excellent/good sense of math, excellent/good written English, good skill in using PPT and Excel are required.
3.  Interests: Interested in market research.
4.  Onboard as soon as possible
5.  At least 2 days per week
What we offer:
120 RMB/Day allowance with benefit of 充足咖啡供应、多样零食酸奶供应、每周水果供应

Where are we:
浦东嘉里城，地铁7号线花木路站/地铁2号线龙阳路站、世纪公园

How to join us:
简历请以“岗位-姓名-学校-一周几天-周期”命名发送到Abby.LI@Danone.com

Welcome to join Danone family!